Director of Marketing/Outreach

Signet Health is actively hiring for a Director of Marketing/Outreach for Unity Health in Searcy, Arkansas.  As Director of Marketing/Outreach, you will coordinate the referral development and community relations activities to grow patient referrals.  It will also be up to you to develop strategies that result in a positive community image and assist the facility in meeting its volume and other goals.

Most of your time will be spent in the field meeting with referral providers and patients.  You must have an outgoing and engaging personality with strong presentation and marketing skills. It's essential that you have experience visiting healthcare facilities and the ability to quickly build rapport with physicians, administrators, and other referral sources. This position reports to the Executive Director of Behavioral Health.

Specific duties include:

• Provides effective account management of assigned accounts.
• Actively seeks to identify new potential referral sources.
• Routinely participates in relevant community organized meetings and programs.
• Participates in the development and execution of marketing special events as assigned.
• Keeps referral sources informed of program changes within the hospital.
• Serving as liaison between referral providers and the Behavioral Health Hospital.
• Tracking and responding to referral trends using internal data bases.
• Consistently increasing patient census
• Identifying opportunities to promote the behavioral health services in the service territory.
• Fostering referral and admission-friendly attitudes among behavioral health unit staff and physicians.
• Extensive daytime travel within the assigned territory.
• Performs other duties as assigned by the Executive Director of Behavioral Health

Requirements/Qualifications:

• Bachelor’s Degree in marketing, business administration or related field preferred. Combination of education and professional experience may be acceptable.
• Valid driver’s license and a favorable Motor Vehicle Report (MVR), along with proof of insurance when using own auto.
• 3+ years of experience in the behavioral health field and/or outreach role.
• Must be a productive, self-starter who works well without supervision.
• Must have an assertive personality and willingness to persuade referral sources to refer patients to the behavioral health unit.